Chris Jordan’s Running The Numbers project - hadn’t been back to look at this for a while, it’s a clever concept, and really beautifully realised. “Running the Numbers looks at contemporary American culture through the austere lens of statistics. "Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on. "My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 32,000 breast augmentation surgeries in the U.S. every month."

Chris Jordan’s Running The Numbers project - hadn’t been back to look at this for a while, it’s a clever concept, and really beautifully realised.

Running the Numbers looks at contemporary American culture through the austere lens of statistics.

"Each image portrays a specific quantity of something: fifteen million sheets of office paper (five minutes of paper use); 106,000 aluminum cans (thirty seconds of can consumption) and so on.

"My hope is that images representing these quantities might have a different effect than the raw numbers alone, such as we find daily in articles and books. Statistics can feel abstract and anesthetizing, making it difficult to connect with and make meaning of 3.6 million SUV sales in one year, for example, or 2.3 million Americans in prison, or 32,000 breast augmentation surgeries in the U.S. every month."

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