Have to say, the only surprise about this is how long it’s taken to happen - I first saw those billboards, seems like two years ago, and you could tell there was no way the image had been licensed with a model release giving her permission for that commercial use, unless they’d spent a large amount getting it - which you just wouldn’t do to advertise empty billboard space.
Classic case of an editorial image being used to advertise a product, which can only end badly for everyone involved…